Letting go … moving forward
Fall Line has a new cover.
You won’t be surprised to hear there’s a reason for the new cover.
When I launched Fall Line, I kind of messed up.
You see, I worked really hard on getting the skiing stuff *right* in that book. I know my readers really appreciate when I get the horse stuff right in my other books and, while I’ve skied my whole life, ski racing isn’t something I know as well as riding, so I did a lot of interviews, and research to make sure the ski scenes in Fall Line were authentic.
Having done that, I went all-in on the ski theme. I had a really ski-themed cover, and I positioned the book as a ski book.
And nobody bought it.*
Really, almost nobody.
I did some other things wrong, too. I thought it would do better in Canada than my other books, so I kept it “wide” (out of Kindle Select) so I could sell it on Kobo. This meant it wasn’t eligible for Kindle Unlimited reads. And not nearly enough Canadian readers bought it to make that in any way worthwhile.
So … even though I loved the earlier Fall Line cover, and even though I’m still proud of the ski “stuff,” – it’s time to move forward.
It’s time to let readers know, this is at its heart, a book like my other books. A book about loving, and learning, and making mistakes, and moving forward.
It’s sometimes funny, and sometimes sad, and sometimes romantic. It’s about a boy and a girl, and their friends, and their families.
And, yeah, instead of horses, it’s about skiing. And this is winter. So … why not try a ski read?
I’m hoping the new cover will give some people the message that this is a YA contemporary romance, and if they like those, they should try it.
Overall, this is kind of an interesting experience for me, because a couple of years ago, I wonder if it would have been hard to let go of the old cover, and my old way of thinking about this book. Today it isn’t. I hope that shows I’m more aware of my audience, and more willing to be flexible to appeal to them.
I suppose time will tell.
*It turns out, there is no ski book niche. Not that I can find, anyway. Not a fiction ski niche, at any rate. There is definitely a horse fiction niche – and there are people who will buy pretty much any book with a horse on it, but skiing – not so much. This is me, writing, and living, and learning!